TikTok Introduces In-Stream Labels to Flag AI-Generated Content on the Platform


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TikTok Introduces In-Stream Labels to Flag AI-Generated Content on the Platform


Oct. 2, 2023: TikTok ranked 6th amongst the most popular social media apps, is officially introducing in-stream labels to flag AI-generated content. This will help users to recognize AI-generated content more easily and promote transparency. These labels will appear at the bottom of artificial intelligence videos, assisting users to find and understand the type of content they are consuming.

TikTok synthetic community guidelines were introduced earlier this year which require users to label content like realistic images, videos, or audio to prevent misinformation. Creators can follow these guidelines by adding a sticker, or captions to their videos or by using the new in-stream label.

Users are prompted to enable this label in order to inform users whether they have created their photos or videos using AI software. It will also reduce the spread of misinformation on the platform.

This prompt will also gently remind the users that if they do not mention these labels, TikTok will automatically remove their content when created with AI tools. Moreover, TikTok plans to begin testing automatically labeling content as “AI-Generated” when it detects that the user has edited or created content using AI tools.

AI-generated content

As per TikTok,

“The new label will help creators showcase the innovations behind their content, and they can apply it to any content that has been completely generated or significantly edited by AI”.

AI content has widely spread on TikTok with AI-voice cloning software and AI-generated images. They continued to evolve and spread false information like fake Drake songs and a fake image of an explosion near the Pentagon racking millions of views globally.

Like TikTok, many social media platforms like Instagram, X(Twitter), and YouTube are working on creating such tools that can mitigate the harmful impacts of AI and inform users about artificial content. TikTok further shared their motive behind creating in-stream labels:

“With these initiatives, we hope to improve on the content disclosures that are already in place—like our TikTok effects labels—and develop a simple, feasible, and nuanced approach to update our community about AI-generated content.”

This is undoubtedly a sumptuous update from TikTok to prevent misinformation and value actual content creators. TikTok is still at the forefront of innovative and responsible content creation, promoting a vibrant and knowledgeable online community for both users and creators.

With the passage of time, many AI tools have emerged and many are in line to be introduced allowing for a more personalized experience. However, AI detection tools will enable content creators to provide tailored content to their target audiences.

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