Snapchat at "Lens Fest" 2023 Announces New AR Creation Elements


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Snapchat at “Lens Fest” 2023 Announces New AR Creation Elements

Snapchat at-Lens Fest- 2023 Announces New AR Creation Elements

The sixth annual Snapchat Lens Fest took place in Riyadh, Saudi Arabia on November 9th, 2023. This event was highly anticipated among people who are passionate about augmented reality (AR). It brought forth lots of exciting opportunities for the AR creator community all over the world along with futuristic developments in the field.

Snapchat has announced the launch of Lens Studio 5.0 Beta which includes cutting-edge tools for amplified creativity, next-level speed, improved workflows, and empowering collaborations. This announcement marks a significant step forward for the forum, introducing a whole new suite of creative tools and features to redefine the way they experience AR development. The core idea behind this advancement is to empower augmented reality creators and developers by providing them with a space where their imagination knows no bounds.

Lens Studio 5.0 Beta

Lens Studio is a complete package in itself that includes everything one needs to design, develop, and experiment with newfound augmented reality experiences. It has an extensive set of tools, 3D assets, and Lens templates along with support from the Snap AR Team and Snap AR Developer Community which is a big plus.

Snapchat’s commitment to innovation is evident in these newly introduced AR creation elements which are all set to enrich user experience. With a determination to nurture creativity, the Lens Studio is a doorway to a realm of endless possibilities for Snapchatters, allowing them to create dynamic AR content that transcends beyond conventional boundaries.

Creators can transform their imagination into reality by creating custom augmented reality lenses for Snapchat users or their own websites or mobile applications. 75% of Snapchat users interact with AR to communicate, learn, and play on a daily basis. More than 3 million lenses have been created through Lens Studio up till now. These lenses have been viewed over 5 trillion times on Snapchat and in mobile apps powered by Camera Kit combined.

interect with AR

Snap is introducing the new ChatGPT Remote API in collaboration with OpenAI. “This will provide lens developers with an opportunity to leverage ChatGPT in their lenses, unlocking new dimensions of learning, along with conversational and creative experiences for Snapchatters,” said Snapchat in a blog post.

This is not the first time Snapchat is integrating artificial intelligence into the app. “My AI” chatbot was a successful experiment that was well-received by the users. It is safe to say that they are going to enjoy exploring new avenues with the new ChatGPT Remote API as well. This groundbreaking move is set to empower AR enthusiasts by providing them with an opportunity to harness the power of AI in their creative pursuits.


Snapchat continues to evolve as a hub for interactive and visually enthralling experiences. The inception of Lens Studio 5.0 Beta marks the beginning of an exhilarating journey for all AR enthusiasts, creators, developers, and creative minds. This platform allows them to push their creative limits and discover new prospects for growth, providing them with an opportunity to experiment with innovative augmented reality tools. With Lens Studio, users can bring their imaginations to life in ways that were previously unexplored.

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