EU Takes Control: Separating Facebook and Instagram Accounts for Greater Privacy


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EU Takes Control: Separating Facebook and Instagram Accounts for Greater Privacy

EU Takes Control Separating Facebook and Instagram Accounts for Greater Privacy

Meta has announced some additional data control policies for EU users. This action was taken after the data privacy-protecting Digital Market Act, set by Europe in March.

This action will allow EU users to completely separate their Facebook, Instagram, and Messenger accounts if they want to do so.

Soon, EU users will be allowed to separate their Facebook and Instagram profiles. The data from each network will be kept isolated from each other. It means if they want, they can be opposed to Meta’s Accounts Central linkage option.

According to Meta, social media users who have selected the option of connecting their Facebook and Instagram accounts are allowed to connect their accounts through Meta’s Accounts Center.

However, their information or data will be used across both of their accounts; Facebook and Instagram.

On the other hand, if they want to manage their accounts separately, they will be allowed to do so. In such a case, their information will no longer be used across all accounts and will be kept isolated to the particular individual account instead.

The action will provide EU users with an advanced choice on how their data is used on the platforms. However, Meta still prefers that EU users maintain that connection as it helps feed more contextual data into their systems.

From a UI perspective, there is also something to be noted about connecting these two apps. The profiles users follow on Facebook are quite different than those they are interested in on IG.

So, it is an interesting thing to isolate these two applications to evaluate if the relevant suggestions get better on these platforms. Well, this idea is not the primary aim of this initiative; however, it could be an interesting side of this action too for many users.

The option to isolate the user data is extended to some other features, including Facebook Messenger, Facebook Marketplace, and Facebook Gaming. So EU users are getting broader controls over every single aspect of their information usage on these social media channels.

You can take the idea of this fact from the given statement announced by Meta,

“People using Facebook Messenger can choose whether they wish to continue using Facebook Messenger with their Facebook account, or if they would prefer to create a stand-alone new Messenger account. People who choose to create a new Messenger account without their Facebook information will be able to use Messenger’s core service offerings such as private messaging and chat, voice and video calling.”

It is indicated that some functionalities will be limited after the action. This is because Meta would not have the same contextual information or cross-sharing capabilities.

On the other hand, EU users can easily control how their data is used across every single element of the Meta’s networks. This control may also be extended to Meta’s Gaming and Marketplace as well.

Meta also comes with an additional update for EU users to pay a monthly fee for experiencing ads-free versions of both Instagram and Facebook. Thus, it eliminates the personal data tracking system that is used for ad targeting functions.

Well, the idea is facing a legal challenge from an Austrian Privacy Rights Group. They indicated that Meta is applying this feature of charging users for ad-free versions to evade the DMA regulations.

Now, the notable things are to what extent Meta will face legal challenges from the European side and what the consequences of this Meta action to separate these accounts will come to see.

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