Instagram Threads App: Everything You Need To Know

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Instagram Threads App: Everything You Need To Know

Instagram Threads App - Everything You Need To Know

In early July 2023, Instagram launched Threads – a text-based social media app aiming to compete with Twitter. The newly launched app ties into your existing Instagram account and permits you to easily follow friends and share text updates just like Twitter. Within hours of its launch, Threads crossed over 10 million sign-ups and set a new record.

In this comprehensive overview, we’ll break down everything you need to know about how Instagram Threads works, key features, user growth statistics, limitations, missing elements, and more. We’ll analyze Threads’ potential to genuinely disrupt Twitter and become the new go-to place for text-based sharing and public conversation. Let’s start the journey!

What is Instagram Threads?

Instagram’s Threads is a text-based conversation app that allows users to follow what’s happening in the world and start their own conversations. With the ability to write up to 500 characters per thread and add photos, videos, and links, Threads provides an effective way to communicate with your network and the world at large.

The name “Threads” may sound familiar to you because Instagram previously launched a product called Threads in 2019. However, the 2023 version of Threads replaced the previous version, and it is now a more versatile and engaging app.

How to Use Recently-Introduced Instagram App – Threads

Getting started on Threads is simple since it ties directly into your existing Instagram account. Just download the iOS or Android app and log in with your Instagram credentials. Your Instagram username, profile name, photo, and follower/following lists will all carry over to Threads. You can instantly see and follow all the same people as your Instagram account.

Posting a thread is just like tweeting – write a text update of up to 500 characters and hit share. Your threads will then appear in the feeds of your followers. You can also string multiple threads together in an ongoing conversation. In addition, Threads allows you to embed images, videos, and GIFs directly in your posts too. This makes it more multimedia-friendly than Twitter currently is.

The home feed on Threads is algorithmic, mixing posts from accounts you follow with recommended ones you don’t to help expose new content. All your threads are also visible on your profile page for anyone to browse through.

Massive Early Turnout Makes Threads an Instant Hit

For any new social media app, getting rapid user growth and engagement is critical. On this front, Threads from Instagram are off to a roaring start:

  • In less than 24 hours, signups exceeded 30 million.
  • Within 7 hours of launch, Threads hit 10 million registered users.
  • After 5 days, over 100 million users joined Threads.

This exceptional growth of Instagram Threads shows the Instagram/Meta pedigree that provided a huge built-in audience for Threads to tap into right off the bat. Early viral growth is always easier than sustaining it long-term, but the numbers indicate a strong initial product-market fit for a text-based social experience linked to Instagram.

Limitations and Missing Features on Threads App

Limitations and Missing Features on Threads App

Despite an impressive start, the new Instagram app- Threads, does have some limitations in its current form. The app lacks some key features that Twitter offers:

  • No direct messaging – you can only post publically to your followers rather than privately message specific people or groups.
  • No “Following” feed – your main feed mixes posts from people you follow and recommended ones, rather than just accounts you follow.
  • No tweet editing – you can’t edit threads after posting them.
  • No web version – you can only view threads on mobile, not on desktop.
  • No hashtag support for organizing content and conversations.
  • No analytics for posters to see their thread engagement metrics.
  • No way to see your “liked” threads in one place.
  • No support for decentralized protocols like ActivityPub that Twitter is integrating.
  • Stricter limitations on how many threads users can view due to spam issues.

The lack of direct messaging and a pure Following feed may limit Threads’ appeal for having focused conversations. And the inability to edit means typos and errors remain permanently.

Threads still have room to evolve with additional features, especially those related to power users. However, the core text-based posting capabilities are firmly in place.

Key Challenges for Instagram Threads

Threads has successfully leveraged the massive Instagram user base to drive explosive early growth. But it remains to be seen whether growth can continue once the initial hype dies down.

Key challenges for Meta’s newly launched app include retaining users, attracting a broader demographic beyond young Instagram users, and competing with other emerging Twitter alternatives. The links between Threads and Instagram provide unique advantages. However, the text-first experience Threads offers is still quite limited compared to the multimedia options on Instagram itself.

For Threads to genuinely threaten Twitter, it needs to double down on developing the identity and community unique to Threads rather than just piggybacking entirely on Instagram. Creating compelling experiences around real-time conversation, being part of the broader social media landscape, and user-generated content will be critical.

Wrapping Up

Threads, Instagram’s new text-based app, aims to compete with Twitter by leveraging the Instagram user base. But dethroning Twitter will require much more than just leveraging the Instagram login. Instagram Threads needs its vibe and community, plus way more powerful user features to pick up the Twitter audience. The early numbers show Threads has huge potential if it can execute well. We’ll have to wait and see how the product and user base evolves over the next crucial months.

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