Instagram Threads App: Everything You Need To Know


X’s Initiatives Discussed at the Inaugural Client Council MeetingMeta Introduces Business Verification in New ZealandTikTok Introduces In-Stream Labels to Flag AI-Generated Content on the PlatformPinterest Shares Latest Information on its Enhanced Recommendation ToolsYouTube Unveils Enhanced Creator Tools, Featuring Innovations in Generative AI, During ‘Made On’ EventTikTok Explores Potential Partnership With Google to Boost Search TrafficPinterest Revealed New Ad Tools and Creative Features at Pinterest Presents EventA New eCommerce Marketing Starter Guide is Released by TikTokReaching 1 Billion Members: LinkedIn Introduces New AI Summary Tools For Articles and Job AdsLinkedIn Sales Navigator Gets Smarter With New AI Search CapabilitiesSnapchat at “Lens Fest” 2023 Announces New AR Creation ElementsX Introduces Timestamp Links for Uploading VideosX Provides Updates on Its Countermeasures for CSAM in the AppTikTok Introduces a 2024 Marketing Calendar to Help Your Content PlanningX launched a Job Listings Feature with Over 750K Jobs Available in the AppPinterest Releases Its Forecasts for 2024 Trends Using In-App Engagement DataNew Insights: Snapchat Shares the Roles that Social Platforms Play in Facilitating Close ConnectionsFor the First Time, MrBeast Uploads Video Straight to X as the Platform Expands Into Video ContentThreads Allows You to Hide Both Like and Share Counts From Your Threads PostsEU Takes Control: Separating Facebook and Instagram Accounts for Greater PrivacyBetMGM Sports Gambling Statistics With In-Stream Will Soon Be Integrated Into XInstagram Now Allows You to Choose Not to Receive DMs ReceiptsInstagram Tests New Option to Preview Feed Post Placement Before PublishingPinterest Announces New Google Ad Partnership and Gains More Users in Q4TikTok Announces New Olympic Partnership for the Upcoming Games with the UK TeamsLinkedIn is Eliminating the “Creator Mode” Feature500 Roles are Affected by the New Round of Layoffs Announced by SnapchatX Announces a New Way for Sponsors to Support App Creators’ Video UploadsPinterest Unveils Vibrant Color Trends Set to Dominate 2024Threads Make Saved Posts Available to All UsersLinkedIn Releases New Premium Advertising CampaignThreads Opens up its API to Live Testing, Enabling Content Scheduling in Selected Third-party Apps

Instagram Threads App: Everything You Need To Know

Instagram Threads App - Everything You Need To Know

In early July 2023, Instagram launched Threads – a text-based social media app aiming to compete with Twitter. The newly launched app ties into your existing Instagram account and permits you to easily follow friends and share text updates just like Twitter. Within hours of its launch, Threads crossed over 10 million sign-ups and set a new record.

In this comprehensive overview, we’ll break down everything you need to know about how Instagram Threads works, key features, user growth statistics, limitations, missing elements, and more. We’ll analyze Threads’ potential to genuinely disrupt Twitter and become the new go-to place for text-based sharing and public conversation. Let’s start the journey!

What is Instagram Threads?

Instagram’s Threads is a text-based conversation app that allows users to follow what’s happening in the world and start their own conversations. With the ability to write up to 500 characters per thread and add photos, videos, and links, Threads provides an effective way to communicate with your network and the world at large.

The name “Threads” may sound familiar to you because Instagram previously launched a product called Threads in 2019. However, the 2023 version of Threads replaced the previous version, and it is now a more versatile and engaging app.

How to Use Recently-Introduced Instagram App – Threads

Getting started on Threads is simple since it ties directly into your existing Instagram account. Just download the iOS or Android app and log in with your Instagram credentials. Your Instagram username, profile name, photo, and follower/following lists will all carry over to Threads. You can instantly see and follow all the same people as your Instagram account.

Posting a thread is just like tweeting – write a text update of up to 500 characters and hit share. Your threads will then appear in the feeds of your followers. You can also string multiple threads together in an ongoing conversation. In addition, Threads allows you to embed images, videos, and GIFs directly in your posts too. This makes it more multimedia-friendly than Twitter currently is.

The home feed on Threads is algorithmic, mixing posts from accounts you follow with recommended ones you don’t to help expose new content. All your threads are also visible on your profile page for anyone to browse through.

Massive Early Turnout Makes Threads an Instant Hit

For any new social media app, getting rapid user growth and engagement is critical. On this front, Threads from Instagram are off to a roaring start:

  • In less than 24 hours, signups exceeded 30 million.
  • Within 7 hours of launch, Threads hit 10 million registered users.
  • After 5 days, over 100 million users joined Threads.

This exceptional growth of Instagram Threads shows the Instagram/Meta pedigree that provided a huge built-in audience for Threads to tap into right off the bat. Early viral growth is always easier than sustaining it long-term, but the numbers indicate a strong initial product-market fit for a text-based social experience linked to Instagram.

Limitations and Missing Features on Threads App

Limitations and Missing Features on Threads App

Despite an impressive start, the new Instagram app- Threads, does have some limitations in its current form. The app lacks some key features that Twitter offers:

  • No direct messaging – you can only post publically to your followers rather than privately message specific people or groups.
  • No “Following” feed – your main feed mixes posts from people you follow and recommended ones, rather than just accounts you follow.
  • No tweet editing – you can’t edit threads after posting them.
  • No web version – you can only view threads on mobile, not on desktop.
  • No hashtag support for organizing content and conversations.
  • No analytics for posters to see their thread engagement metrics.
  • No way to see your “liked” threads in one place.
  • No support for decentralized protocols like ActivityPub that Twitter is integrating.
  • Stricter limitations on how many threads users can view due to spam issues.

The lack of direct messaging and a pure Following feed may limit Threads’ appeal for having focused conversations. And the inability to edit means typos and errors remain permanently.

Threads still have room to evolve with additional features, especially those related to power users. However, the core text-based posting capabilities are firmly in place.

Key Challenges for Instagram Threads

Threads has successfully leveraged the massive Instagram user base to drive explosive early growth. But it remains to be seen whether growth can continue once the initial hype dies down.

Key challenges for Meta’s newly launched app include retaining users, attracting a broader demographic beyond young Instagram users, and competing with other emerging Twitter alternatives. The links between Threads and Instagram provide unique advantages. However, the text-first experience Threads offers is still quite limited compared to the multimedia options on Instagram itself.

For Threads to genuinely threaten Twitter, it needs to double down on developing the identity and community unique to Threads rather than just piggybacking entirely on Instagram. Creating compelling experiences around real-time conversation, being part of the broader social media landscape, and user-generated content will be critical.

Wrapping Up

Threads, Instagram’s new text-based app, aims to compete with Twitter by leveraging the Instagram user base. But dethroning Twitter will require much more than just leveraging the Instagram login. Instagram Threads needs its vibe and community, plus way more powerful user features to pick up the Twitter audience. The early numbers show Threads has huge potential if it can execute well. We’ll have to wait and see how the product and user base evolves over the next crucial months.

All Categories