How to use Pinterest for Blogging: A Comprehensive Guide

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How to use Pinterest for Blogging: A Comprehensive Guide

How to use Pinterest for Blogging A Comprehensive Guide

Have you ever heard or witnessed the statement that Pinterest is a game-changer strategy for bloggers? From the experiences revealed by bloggers, the statement is true. Experts suggest not to ignore Pinterest when you start a new blog.

It is believed that similar to Google, Pinterest itself is a search engine – reached more than 482 million monthly active users. Pinterest revealed that around 80% of weekly pinners discover new products or brands on Pinterest.

So, what type of blog you are going to start, you should add Pinterest into your marketing strategy, promoting your blog and enhancing your blogging income. Today’s discussion is about Pinterest blogging. Join this comprehensive guide to learn how to use Pinterest for blogging:

A Comprehensive Guide to Pinterest Blogging

Decided to start your new blog and are searching for some marketing strategies to get an instant boost or recognition, Pinterest is your go-to resource to unlock the potential of elevating your blogging endeavors.

Discover, how you can set up Pinterest for blogging and how it will heighten your blogging experience. So, let’s start here:

1. Set up a Pinterest business account

Before starting to give an edge to your blog, you need to set up a Pinterest business account. A business account on Pinterest allows users to get access to features or Pinterest tools for bloggers, including Pinterest analytics or Pinterest Business Hub.

These business tools help bloggers with tracking audience interactions and pin performance. A business account also allows users to access Pinterest ads and rich Pins. You can create a free business account on Pinterest or convert your personal account to a business profile. Pinterest also allows users to link up to four business accounts to one personal profile.

Follow the given steps to create a Pinterest business account:

  • Go to pinterest.com and click on sign up, available at the right corner of the screen.
Set up a Pinterest account
  • Select create a business account.
Select create a business account
  • Enter the asked details, including email, password, and age, and then click on Create Account.
click on Create Account
  • Here you need to describe your business. Now click Next.
Tell us about your business
  • Now, select if you want to run Pinterest ads and then click Next.
Select if you want to run Pinterest ads
  • Your Pinterest business account is ready. Start pinning your blog posts.
Start pinning your blog posts

2. Optimize Pinterest business account

After successfully creating a Pinterest business account, ensure that your account is fully optimized. Add as many account details as you can to complete your account. Adding the right details does not only help Pinterest users to find your profile. It helps google users too to find you.

Around 40% of Pinterest traffic comes from organic search results of Google. So, when you optimize your Pinterest account, you are also optimizing your presence for Google. To complete your account optimization, experts suggest adding a detailed bio, using relevant keywords.

At the same time, you must also add your business logo to the profile picture of your account. You can follow whatever other optimization or SEO practices are recommended to you.

3. Create boards related to your blogs

Just like creating your new website or blog, you need to create Pinterest boards. These boards are like the categories you create in the navigation bar of your website. Creating Pinterest boards offers users more flexibility and creativity freedom to promote a blog on Pinterest.

Start creating boards relevant to your categories or services. For example, if you are running a blog related to social media marketing you can create boards, including Social media marketing techniques, social media marketing blogs, social media trends, and others. It will make users easy to find relevant content from boards.

Create as many boards as you can and pin the most relevant articles or blogs on the boards. You must also create the board’s names based on the user’s interest. You can also search your competitors on Pinterest to get ideas of how they create boards to attract their audience.

4. Optimize your pins

Just like writing optimized content for your web pages to increase the chances of ranking, you need to write an optimized pin to appear in the searches. An optimized pin has more chances of not only appearing at the top of the Pinterest search but Google search.

Try to write a clear title and article description. Add the most relevant keyword in your title and description, making your pin more optimized. You must also use quality images within the expected ratios. This is the basic practice of Pinterest SEO for bloggers. You can follow other practices as suggested by professionals.

5. Engage with your audience

Your followers are the only assets that help you make a prominent presence on Pinterest. You must interact with your followers, making your Pinterest lively and welcoming. It will make your Pinterest account more targeted towards your community.

You can follow this practice by following back your new followers. At the same time, you can engage with the followers’ pins by liking, commenting, and re-pin them.

6. Pinterest ads

Pinterest Ad

To amplify your online presence further you can go with the Pinterest ad – a dynamic platform for businesses and bloggers. Going through with the Pinterest ads helps you target the more relevant audience to your content or pins. It can be a way for you to enhance brand visibility quickly, increasing blog traffic with Pinterest.

Pinterest ads are more creative and flexible, providing seamless integration of clickable links, and aiding in driving traffic to your blog or website. Pinterest recently revealed new ad tools, help you create more creative and engaging ads. You can check out how these new ad tools or ideas can help you target a more relevant audience to your pins as well as your website.

7. Use Pinterest analytics

Understanding your performance can help you create a more powerful strategy, maximizing results or benefits. You can evaluate your performance through the Pinterest analytics tool. This tool helps users understand the impacts of pinning very deeply.
Here is how the Pinterest analytical tool works and what benefits you can get from it:

1. Your audience: Your audience is measured as the total number of users who watched your posts or pins under specified conditions or times, including days, weeks, months, etc. If it shows more impressions than the total number of users, it means that people saw your pins repeatedly or more than once.

2. Post impressions: Impressions are considered the total number of sessions your Pins were displayed on the screen of other Pinterest users. If you experience a higher number of impressions, it means that your pin reaches to larger audience, demonstrating that your pin is trending across the platform. When your pin aligns with Pinterest’s algorithmic policies, Pinterest makes it more visible across the channel.

3. Saved pins: Analytics also shows you how many times or how many people saved your pins. When you experience a high rate of saved pins, you are doing a good job and the Pinterest algorithm is favoring your content.

4. Post engagements: The analytical tool helps you measure the engagement of your pins or content in the form of user clicks or the number of saved pins.

5. Pin clicks: The tool also helps users know how many pin clicks they have obtained. It also indicates how many clicks lead to content off and on Pinterest.

6. Video views: Pinterest’s powerful analytics also helps you know how many video views you obtained with detailed metrics.

7. Outbound clicks: While creating a pin or posting on Pinterest you add a post’s URL that directs users to your webpage. Pinterest analytics also allows you to measure the total clicks your pin got on the targeted URL or address.

8. Be consistent and post regularly

Whatever the marketing strategies you follow, you need to be consistent. Success does not come overnight. Things take time to be implemented more accurately. When it comes to talking about blogging, requires consistency and patience. You may not see quick or instant results. But over time you will start seeing the differences.

So, the most powerful suggestion or Pinterest strategy for bloggers is to be patient and work consistently. At the same time, you must also create pins or put content regularly.

Ensure that you create new pins or publish content at regular intervals. Remember that Pinterest accounts with regular pinning strategies are more likely to grow. A helpful tip we would like to share is to create pins in various formats so that more users will interact with them.

The Closing Statement

Pinterest has made blogging more profitable. If you are about to start blogging or are already in, we recommend you start using Pinterest to drive more traffic to your blog. Are you not so familiar with Pinterest and creating or running a Pinterest presence is challenging for you? Follow the given comprehensive guide, to successfully start promoting your blog through Pinterest to generate more sales.

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