How to Use Pinterest as a Search Engine?


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How to Use Pinterest as a Search Engine?

How to Use Pinterest as a Search Engine

Many people take Pinterest as a social media platform; under many circumstances, we can say it is a social media channel. But there is another crucial contribution of the site that is overlooked. Yes! The site plays its role as a search engine in many aspects.

Today, Pinterest has become the most effective source and companion for businesses and creators to attract more relevant audiences. This article is a detailed account of the use of Pinterest search as a search engine.

You can find what makes Pinterest unique as a search engine. Find out the expected trends on Pinterest in 2024. Also, learn the practices to make your pins more searchable across the platform:

Is Pinterest a search engine?

The simple answer to this query is YES! Pinterest is used as a social search engine on the internet. The idea of this thing can be explained through the fact that Pinterest has as much SEO potential as traditional search engines like Google and Bing.

Every month nearly 500 million people use Pinterest. Around 46% of Pinterest users discover a new brand or product on Pinterest every week. This is what people usually do with other search engines, like Google and Bing.

What makes Pinterest search unique?

While it has been acknowledged that Pinterest has become a proper search engine, at the same time, it has also been found a unique platform in many ways. For example, most of the users on Pinterest visit the platform with some specific goals in mind.

They look for ideas and inspirations about different aspects of their lives, including fashion, lifestyle, foods, recipes, health, fitness, and many others. Similarly, around 80% of Pinterest users report that they use Pinterest to start their new projects in which weddings, DIYs, vacations, and other ideas are included.

Pinterest is a platform that provides users with exactly the ideas and inspirations they are looking for. It has also been reported that the evergreen content on Pinterest performs well. So, here is a tip for creators and business professionals to create evergreen content to stay on the top of the searches. Another notable feature is that you can do a Pinterest search without login.

What are the expected trends on Pinterest in 2024?

In December 2023, Pinterest released its forecasts for 2024 trends, to show the audience what’s going to rule on Pinterest in 2024.

While exploring the report, it has been found that the trends usually involved kitchen decor ideas, blue color makeup and fashion accessories, big jewelry and hairstyles, heavy metal aesthetics, jellyfish haircut and dress, traveling and hoteling, off-road adventures, and many others.

See, the full report here to learn or understand the 2024 trends or predictions on Pinterest. Pinterest shared this report based on the in-using app data. The reason behind sharing this report is to let creators and businesses know what are the hot topics and searches on Pinterest.

Pinterest 2024 trends so far

According to the US market, the following are the common search terms on Pinterest in 2024 so far:

  • Nail styles or decor ideas
  • Rodeo outfit ideas
  • Hairstyle ideas for long hair
  • Pedicure ideas
  • Olivia Rodrigo aesthetics

We worked on another region or audience to bring some other reports regarding the latest trends and searches on Pinterest. So, here are the common search terms that have been trending by the UK audience on Pinterest in 2024 so far:

  • Pastel nails
  • Hair inspo
  • Small hand tattoos
  • sketchbook
  • PFP ideas
  • Olivia Rodrigo outfits

How to make your pins or content searchable?

How to make your pins or content searchable

As it serves as a search engine, Pinterest encourages many creators and businesses to invest in the platform. Do you want to get a better and relevant audience for your business, Pinterest can be your go-to choice.

But, here we need to clear a thing only those creators and businesses are obtaining the maximum benefits whose content is doing well on the platform. The more your content will be searchable on the platform, the more chances you will have to outperform on the platform. Below are considered the best practices for making your pins or content more searchable on the platform:

1. Optimize your profile

First of all, you need to optimize your Pinterest business profile. Ensure that you choose the right business name, add the relevant profile picture, and put a detailed bio that can better explain your business.

2. Optimize your content

Optimizing your content is necessary to appear in the search engine. Ensure you choose the right keyword and add it to your pin title and description.

3. Create evergreen content

Creating evergreen content helps you appear in the searches time and again. Ensure you choose and create pins on the topics that are evergreen ideas within your niche.

4. Choose different formats

Not everyone loves to see content in one single format. Ensure you upload content in all the possible formats available on Pinterest.

5. Regular evaluate your performance

Go to your business tools and evaluate your performance regularly. It will help you evaluate what are your weaknesses and what are your strengths. Create your next content strategy based on these metrics, enabling you to create more powerful content.


Indeed, Pinterest has become the most powerful platform or search engine, helping users find new ideas and inspirations. At the same time, it helps creators and businesses to get a more relevant audience. What you need to do is to create the best content strategies and follow them accurately to get maximum results.


1. Why is the Pinterest search not working?

Sometimes, a Pinterest search may not work due to any technical issues or updates. Updating the app, using a different search engine, or clearing cookies and cache can resolve this problem.

2. How to search for people on Pinterest?

Open Pinterest and then click on the explore button available at the top left corner of your screen, near the Pinterest logo. Now, you will find a Pinterest search bar. Put the exact name you want to search. Here, you will find the profile you want to find or follow.

3. How to clear Pinterest search history?

Tap on the search bar of Pinterest. It will show you the recent queries you searched on Pinterest. Next to each query, there will be showing a cross sign. By clicking on the cross sign, your recent search will permanently disappear.

4. What is Pinterest’s reverse image search?

Pinterest reverse image search is a feature to search for the most relevant ideas on Pinterest by using images. You can upload images for possible Pinterest photo search ideas.

5. How to find Pinterest user demographics?

When you log in to your Pinterest business account, you will find three horizontal lines next to the Pinterest logo. By clicking on these lines, you will have access to the business tools. There you will find the complete analytics or reports, helping you find Pinterest user demographics in detail.

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