How to make a public profile on Snapchat in 05 Easy Steps

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How to make a public profile on Snapchat in 05 Easy Steps

How to make a public profile on Snapchat in 05 Easy Steps

Do you think Snapchat is limited to sending streaks, making snaps, and creating stories? No! There is much more to explore on Snapchat. Just like being creators on Facebook, Instagram, YouTube, and other channels, Snapchat also offers you the opportunity to be a Snapchat creator.

In mid-2022, Snapchat introduced its public profile feature, allowing users to create and publish content publicly. You can create and publish content as long as you need to cover your creative ideas.

As the feature was launched recently, many users are still wondering what is a public profile and how to make a public profile on Snapchat. If you are also one of them and looking for the easiest ways to become a public profile on Snapchat, we’ve got you covered here:

What is a public profile on Snapchat?

As the name suggests, a public profile on Snapchat is a place where you can upload your content publicly, providing useful information and encouraging engagement from the Snapchat community. By signing in to Snapchat’s public account, you can present yourself as a creator as other social media channels allow you to do so.

Previously, Snapchat only showed the opportunity of a private account where you can only contact or share information with your friends on the platform. However, the public profiles on Snapchat come with many additional features, including;

  • You can add photos, descriptions, bios, stories, locations, and lenses to your account
  • Snapchat users can subscribe to you as a channel
  • It shows your subscription count
  • You can view audience insights as well as public stories and lenses
  • You can add a public story that is separate from Snapchat My story
  • It allows you to add a website or public email for better reach
  • It allows Snap chatters to turn on Story notifications
  • You can assign and manage roles on your public account
  • You can enable replies to public stories

Requirements to create a public profile on Snapchat

Snapchat allows everyone to create a public profile on the platform. However, it is primarily helpful for creators and businesses. Here are the basic eligibility criteria to create a public profile on Snapchat:

  • Users must be 18 years or older
  • New users cannot make a public profile. Ensure you have a private account 24 hours before creating a public profile
  • You must have at least one friend who added you back
  • Ensure that you follow the Snapchat continuity guidelines thoroughly
  • Snapchat may ask you for any other additional requirements at the time of creating your public profile

Benefits of Snapchat public profile

Benefits-of-Snapchat-public-profile

As an individual creator or a business, you can unlock several benefits through Snapchat’s public account. Here are some potential advantages you can avail:

1. Increased reach and visibility

Creating a public profile on Snapchat results in increased reach and visibility, exposing your content or services to a broad audience. Consequently, you get new Snapchat followers and more elevated engagement rates.

To maximize the potential of a public profile for your business, try to publish quality content and engage with your audience consistently. The more users will get engaged with your content or profile, the more you can enhance brand awareness across the platform.

2. Collaboration opportunities

As the most popular creator or a renowned presence on Snapchat, you can have the opportunity to start collaborating with other brands or creators. You can collaborate with fellow creators to endorse their brands. As a result, you will have the potential to earn additional revenue. At the same time, you can also tackle fellow creators’ audiences towards your brand.

To get the benefits from this opportunity, you must participate in Snapchat events, maintain active engagement with your audience, and be a part of pertinent communities.

3. Generate more revenue

Branding yourself or your brand on Snapchat comes with the potential to increase your revenue. For example, you can convert your audience to your website, online store, or even a physical store.

At the same time, you can directly sell your services or products on Snapchat. Consequently, you will experience a huge increment in your business revenue.

4. Authenticity and trustworthiness

No doubt, the online business has flourished, helping brands to increase their revenue immensely. But, people love to buy from brands that have established authenticity on online platforms.

Maintaining your active presence on social media channels is the basic gesture to show yourself the most authentic source on the internet. So, the more you will show your active presence on social media, the more chances you will get to be recognized as a trusted brand.

5. Target more younger audience

As Snapchat is popular among the young generation, you can easily target them while marketing your business on Snapchat. A survey revealed that around 39% of the advertising audience on Snapchat is between the ages of 18 and 24.

If you think your services or products are relatively famous among younger audiences, you must establish your presence on Snapchat. It will give an edge to your business, increasing your revenue and brand awareness.

How to make a public profile on Snapchat?

You may have obtained the idea of what a Snapchat public profile is and what the unique benefits you can get while having a public presence on Snapchat. Now, is the time to start creating a public profile on Snapchat. Whether you are an Android user or an iPhone user, we have got both of you covered here:

How to make a public profile on Snapchat iPhone

If you are an iPhone user, making your Snapchat account public is quite simple. The process is relatively straightforward and takes no time to accomplish. What you need to do is download or open the application on your iPhone and follow the given steps:

Step 1: Open your Snapchat account on your iPhone. If you do not have one, install the app on your device and simply log into it.

Step 2: When you open the application, you will find your Profile Icon at the top right corner of your phone screen.

Step 3: Tap on the profile icon and start scrolling your page, until you will find, Create Public Profile.

Step 4: You will be directed to the next screen where you will get a button to Get Started.

Step 5: Press on Create and your Snapchat public account is ready.

How to make a public profile on Snapchat Android

You are an Android user and looking for how to make a public profile on Snapchat Android? Worry not, the process is quite simple as we discussed for iPhone users. It takes no time to complete the procedure. Just install the app onto your Android phone and follow the given guide, which assist you in establishing your public presence on Snapchat. So, let’s get started here:

Step 1: Download or install the Snapchat Application on your Android phone. First, you will create a simple account then the option of creating a public account will appear in the settings. If you already have one, start by opening it.

Step 2: Tap on your Profile Icon that appears in the top right corner of your phone screen.

tap on your profile icon

Step 3: There you will find the option to My Public Profile. You will find this after slightly scrolling down your page.

click the option to my public profile

Step 4: The very next page will show you a button for Okay.

click the okay button

Step 5: By continuing the process, you will have access to a public profile.

The final remarks

Having a public profile on Snapchat is a way to showcase your business not only to your contacts but to the whole Snapchat community. Creating a public profile on Snapchat is a straightforward process. Still wondering where to start? Follow the given guide, assisting you to start exhibiting your business publicly and spreading your creativity to the world.

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