The 10 Best Free Keyword Research Tools in 2024


X’s Initiatives Discussed at the Inaugural Client Council MeetingMeta Introduces Business Verification in New ZealandTikTok Introduces In-Stream Labels to Flag AI-Generated Content on the PlatformPinterest Shares Latest Information on its Enhanced Recommendation ToolsYouTube Unveils Enhanced Creator Tools, Featuring Innovations in Generative AI, During ‘Made On’ EventTikTok Explores Potential Partnership With Google to Boost Search TrafficPinterest Revealed New Ad Tools and Creative Features at Pinterest Presents EventA New eCommerce Marketing Starter Guide is Released by TikTokReaching 1 Billion Members: LinkedIn Introduces New AI Summary Tools For Articles and Job AdsLinkedIn Sales Navigator Gets Smarter With New AI Search CapabilitiesSnapchat at “Lens Fest” 2023 Announces New AR Creation ElementsX Introduces Timestamp Links for Uploading VideosX Provides Updates on Its Countermeasures for CSAM in the AppTikTok Introduces a 2024 Marketing Calendar to Help Your Content PlanningX launched a Job Listings Feature with Over 750K Jobs Available in the AppPinterest Releases Its Forecasts for 2024 Trends Using In-App Engagement DataNew Insights: Snapchat Shares the Roles that Social Platforms Play in Facilitating Close ConnectionsFor the First Time, MrBeast Uploads Video Straight to X as the Platform Expands Into Video ContentThreads Allows You to Hide Both Like and Share Counts From Your Threads PostsEU Takes Control: Separating Facebook and Instagram Accounts for Greater PrivacyBetMGM Sports Gambling Statistics With In-Stream Will Soon Be Integrated Into XInstagram Now Allows You to Choose Not to Receive DMs ReceiptsInstagram Tests New Option to Preview Feed Post Placement Before PublishingPinterest Announces New Google Ad Partnership and Gains More Users in Q4TikTok Announces New Olympic Partnership for the Upcoming Games with the UK TeamsLinkedIn is Eliminating the “Creator Mode” Feature500 Roles are Affected by the New Round of Layoffs Announced by SnapchatX Announces a New Way for Sponsors to Support App Creators’ Video UploadsPinterest Unveils Vibrant Color Trends Set to Dominate 2024Threads Make Saved Posts Available to All UsersLinkedIn Releases New Premium Advertising CampaignThreads Opens up its API to Live Testing, Enabling Content Scheduling in Selected Third-party Apps

The 10 Best Free Keyword Research Tools in 2024

The 10 Best Free Keyword Research Tools in 2024

The use of the best keyword research tool makes it simple and easy for your website to become more search engine friendly. All SEO professionals recommend using SEO keyword research tools, as they help with content, advertising campaigns, and optimizing your websites.

Most of these tools do not require any payment. Moreover, they come with a pack of amazing features, helping people to improve their company’s SEO footprint. Authentic keyword research can better optimize your website and its overall online presence.

When everyone uses and gets exceptional results there is no reason for you to deny adding keyword research practice to your marketing struggles. Explore the best free keyword research tools and choose the best that aligns with your requirements:

Importance of keyword research tools for SEO

Importance of keyword research tools for SEO

Digital marketing experts revealed that keyword research for online business marketing strategy has become necessary in the same way as oxygen is vital for human beings. Here is why keyword research or adding keyword research tools to your marketing practice has become an integral part.

1. Understand search intent

Understanding the intent behind a particular search query is essential to creating more relevant content that encounters users’ requirements. Keyword research tools help marketers define data-driven insights into user intent. Thus, it helps you create more applicable and helpful content.

2. Identify new trends

As keyword research helps you get data-driven insights about a particular search query, it can also help you identify the latest or new trends in the market. Consequently, it provokes you to create more optimized and topical content, attracting your ideal customers.

3. Better use of time

Researching particular keywords related to your niche or audience can help you target them more conveniently. Thus, it helps you save a lot of time that you can use in other productive tasks.

4. Competitor analysis

Using keyword software or analysis tools helps you identify the trends and keywords your competitors are targeting. Consequently, you can learn competitors’ strategies, helping you find a lot more opportunities to differentiate your content.

5. Better reach

The more you can have an idea about the user intent and market trends, the more chances you will have to create optimized content. As a result, your content will get more discoverability in the search results, leading to a better reach.

6. Cost-effective marketing

As you can find a number of the best free keyword research tools online, it has become a cost-effective marketing strategy for you. You can save a lot from spending on digital marketing agencies and other marketing tasks or campaigns.

The 10 best free keyword research tools 2024

Ready to embark on a successful online journey with keyword planning but unsure how to conduct good research? Join us as we are going to uncover invaluable keyword explorer tools with real-time insights for staying ahead in the dynamic realm of digital marketing.

1. Google SEO Tools (Multiple Free Tools)

Google SEO Tools

As there is no SEO without Google, keeping the company’s SEO tools in our list is important. Google’s SEO tools are ideally suited for SEO professionals and website owners looking to improve their website performance and search engine ranking. Following are some of the best and free SEO tools proposed by Google:

  • Google Trends: This free tool helps SEO professionals to know the trending topics and keywords on Google.

2. Moz Keyword Explorer (Free Keyword Research Tool)

 Moz Keyword Explorer

Moz Keyword Explorer is a free tool that provides valuable insights regarding search results and trends. This keyword suggestion tool helps with a keyword’s monthly estimated search volume, ranking difficulty, and opportunity to rank a keyword.

Other notable features of this tool include its ability to offer a Search Engine Results Page, SERP analysis. This analysis shows top-ranking pages of a keyword, including domain authority, page authority, and other data points. To get more advanced results or metrics, users are suggested to go with the Moz Pro tool.

3. Semrush Keyword Magic Tool (Free Keyword Research Tool)

Semrush Keyword Magic Tool

The Semrush keyword magic tool provides users with a lot of data regarding SERP features, including image packs, snippets, reviews, site links, and much more. If you are looking for something more advanced, it also helps you get granular data or analysis.

Other core features of the Semrush keyword magic tool may include search volume results, standard traffic data, content-driven keyword research, and competitive keyword gap analysis. The free magic tool is enough for beginners. However, professionals can go with the upgraded or pro version to unlock much more advanced metrics.

4. SEOquakE (Free keyword research extension)


SEOquake is a browser extension tool that provides users with a detailed SEO analysis for a website. This extension is an ideal tool for digital marketers, website owners, and SEO experts.

Compared to other tools, SEOquake makes it easy for users to access the website’s performance and obtain real-time insights into SEO potential. The tool is also helpful in doing a competitive analysis of your business and tracking keyword ranking.

5. Ahref keyword generator (Free keyword research tool)

Ahref keyword generator

Ahref is considered the oldest and one of the best tools to evaluate the SEO position of a website. The tool processes around 8 billion pages every day and updates the backlink category every 15 minutes.

Ahref offers several evaluation tools, and Ahref’s free keyword generator is one of them, helping users to conduct comprehensive keyword research.

You are required to put your idea into the given section and the tool will provide you with the relevant keyword ideas along with their metrics, including keyword difficulty, search volume, and the duration when the metrics are updated.

6. SEO Scout (Free keyword research tool)

SEO Scout

SEO Scout is among the newly launched UK-based SaaS companies. The company has become popular because of its website metrics and evaluation tools. For example, it provides users with comprehensive keyword research, split testing page copy, topic research, Google ranking track, the opportunity to locate missing keywords, and deal with problems like keyword cannibalization.

You are asked to enter an idea or keyword along with your preferred location and language, the tool then provides you with the possible suggestions. The tool offers free keyword research; however, there are some other features you need to buy to get optimum results.

7. Keyword planner (Free keyword research tool)

Keyword planner

Keyword Planner uses APIs to assist users in getting data about long-tail keywords. As the name resembles the Google keyword tool, people think it’s a Google product. But remember its a separate keyword research tool from Google’s product.

The keyword analysis tool helps you conduct in-depth research of keywords and there is no registration requirement to use it. These are the features that make it a favorite tool for many professionals.

8. Wordtracker (Free keyword research tool)


Wordtracker is among the best tools to measure the website’s SEO possibilities. It comes with many free as well as paid features. However, the keyword research tool of Wordtracker is an amazing offer for users.

The tool is easy to use and is recommended for both beginners as well as professionals. The interface is quite simple; you just need to enter your idea, and the tool will generate keywords along with their comprehensive analysis.

9. Keyword surfer (Free keyword research extension)

Keyword surfer

Keyword Surfer is considered one of the best on-page optimization tools. The tool allows users to conduct keyword research without opening a new page. This tool is a free browser extension that helps content creators or SEO professionals generate their custom content guidelines.

The tool has datasets from 70 countries across different continents, including the Americas, Europe, Asia, and Oceania. Thus, the tool helps you get more relevant searches or results according to your preferred regions.

10. Ubersuggest (Free keyword research tool)


If you are an SEO professional regularly involved in SEO pursuits, Ubersuggest can be your companion. The tool comes with several features. For example, it helps you get an overview of keywords, keyword ideas, similar website ideas, content concepts to generate helpful content, find keywords by traffic, and many others.

The tool may be limited to free users. However, to extend its power or potential, you may need to buy its paid subscriptions that can be varied according to the services you get.

The bottom line

With the increasing competition in the online market, creating the best content planning has become crucial. Researching the most relevant keywords and putting them into your content is a way to make your content optimized for search engines. The more your content will be optimized, the more chances of discoverability it will have. The discussed keyword research tools are free to use and give you comprehensive results to strategically plan your content.

All Categories